Case Study Preview
Gateway Barbershop booking flow.
A clean preview of how RoccoTech turns a local service page into a measurable path from traffic to booked appointments.
Blueprint
The job is simple: help more people book.
Gateway is the model for the offer: a sharper service menu, a cleaner booking handoff, better analytics, and an owner view that makes the next move obvious.
Gateway Barbershop
Custom booking page + scheduler
Goal
More bookings
Stack
Booking tool + GA4
Status
Preview
Add approved appointment volume, conversion rate, channel mix, and booked revenue once Gateway data is ready to publish.
Implementation
What changes from the old page to the new flow.
Offer
Clarify services, pricing confidence, add-ons, and high-intent actions.
Page
Build the custom booking page around mobile decisions and local trust.
Handoff
Move ready-to-book customers into the booking tool without burying the next step.
Measure
Track booking starts, calls, source, channel, and revenue signals.
Booking path
From local search to booked revenue
01
Find
Local SEO, profile, ads
02
Choose
Services, proof, pricing clarity
03
Book
Booking tool, calls, mobile CTAs
04
Measure
GA4 events, dashboards, revenue
Reporting
The final deliverable is clarity.
The owner should know which pages, channels, and services are creating booked appointments, without digging through five tools.
Example dashboard
Booked revenue view
Google Ads
118 bookings
$7,840
Local SEO
74 bookings
$5,420
Direct
43 bookings
$3,120